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Basic Digital Marketing Training at Vijayawada

1

Introduction to Digital Marketing – 3 Day

  • Digital Marketing Vs Traditional Marketing

  • Increasing the Visibility

  • Visitors Engagement

  • Bring Targeted Traffic To your Website

  • Converting Traffic into Leads

  • Retention

  • Performance evaluation

  • Affiliate Marketing

  • Funnel marketing and Growth Hacking

  • Web Analytics

  • Content Marketing and Conversion Rate Optimization

2

SEO - 5 days

  • Google Search Engine Algorithms and Updates

  • Understanding the SERP

  • Google Search Console

  • Introduction to Keyword Research, Type of keywords, Competition Analysis

  • Preparing Keywords and Localized keywords.

  • On-page SEO

  • Off page SEO

3

SEM (Search Engine Marketing)         – 5 days

  • Keyword Research.

  • Competitor analysis on keywords.

  • Creating Keyword Match types.

  • Ad Copy Writing.

  • Campaign Creation.

  • Campaign Optimization.

  • KPI of Search Engine Marketing

4

SMO (Social Media Optimization) – 2 days

  • Curate & Create relevant engaging content

  • Monitor and manage campaigns and day to day activities

  • Stay on top of global trends and industry best practices

  • Be familiar and regularly updated with the latest happenings in the internet world and social media platforms.

  • Cross posting content between various platforms   

5

SMM (Social Media Marketing) – 3 days

  • Role of Social Media Marketing

  • Planning, Goals and Strategies

  • Campaign Creation

  • Campaign Optimization

  • KPI’s of Social Media Marketing

  • Various Channels of Social Media Marketing

6

Marketing Activities - 5 days

  • Email Marketing

  • Influencer Marketing

  • Viral Marketing

  • Mobile Marketing

  • Content Marketing

  • Affiliate Marketing

  • Funnel marketing and Growth Hacking

  • Web Analytics

  • Content Marketing and Conversion Rate Optimization

7

Project Submission – 2 days

  • Planning and Strategy

  • Implementation and Execution

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