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Advanced Search Engine Marketing Training at Vijayawada

  • Introduction to Search Engine and PPC Marketing (SEM)

  • Overview and setup of Google AdWords (PPC Platform)

  • Type of Ads Google AdWords serves

  • Search Ads

  • Display Ads

  • Product Listing Ads

  • Video Ads

  • Important components of PPC Marketing

  • Keyword Selection and its usage

  • Way to craft a powerful USP

  • High converting landing page

  • Compelling Ads

  • Tips for writing the ad headlines

  • Usage of Keyword in Ad copy

  • Search and Display campaign creation and conversion tracking

  • A/B testing and monitoring the experiment in Google AdWords

  • Linking Google Analytics & AdWords

  • Overview of Shopping Ads

  • Registration with Merchant center

  • Shopping Ads campaign creation and tracking

  • Universal App Ads and Mobile App Ads

  • AdWords Editors (Work Offline Tool)

  • Core Concepts

  • Quality Score

  • Ad Rank

  • Exposure to automated campaign management tools for AdWords

  • Exposure to automated biding management tools for AdWords

  • Usage of AdWords to gauge audience insights

  • Overview of remarketing campaign

  • Setup of the remarketing campaign in AdWords

  • Introduction to OVER THE TOP (OTT) Marketing

  • Types of OTT Platforms and monetization options in India

  • Introduction to YouTube Marketing and Channel creation

  • YouTube marketing best practices

  • Video ads campaign creation and tracking

  • Usage of YouTube prime packs to build awareness and reach

  • Integration of YouTube with social media

  • YouTube analytics and report

  • Usage of YouTube Channel for SEO - Comments & Sharing

Tools covered


Digital online advertising is promoting and advertising a company throughout the usage of digital media. Including the Internet, mobile phones, social network, and interactive television. As more customers get internet access and various digital media, advertising services, and products to the ready-made audience is indispensable. What kind of digital marketing jobs can be found? Based on your interests and abilities, it is possible to find digital advertising and marketing opportunities with promotion and advertising services, big companies that have their own web or advertising division, and smaller companies that need technical support that may Do everything. Once you've acquired digital marketing skills you may even start your very own company, and create marketing plans for companies and people.

What kind of training is required for becoming a digital online marketing professional? There are two ways to become involved in digital advertising. Be a promotion or advertising professional already, and find out the abilities necessary to promote your customers or company through digital media. Go to school especially to learn about computers and digital marketing. If you're intrigued by a career in digital online marketing, you'll have to complete some training. If you are currently a student, you may select up a course or two in digital online advertising right on campus. If you are already used, consider digital learning or a work at home program, so it is possible to improve your abilities, but still, have time for your current job. 


You may target particular fields in digital online advertising. If you enjoy creating advertisements, think about learning about flash, video, and CGI techniques, to construct persuasive advertisements that customers respond to. If you prefer writing, enroll in certain classes made to help you learn to compose advertisements to increase client answer, and in turn revenue for your company. Regardless of what your field of interest, make certain any school or program you're attending is accredited and may supply you with the correct accreditation for your field. Whilst the knowledge you gain is very important, some positions and companies need accreditation as evidence of your training, so you'll have to be sure you're able to provide it when required. 

Check with your university to see if they provide any paid or unpaid internships these are frequently an excellent gateway into a full-time, permanent position. If you're currently employed, look for a digital online marketing position in your very own business. Ensure that your employer is far from your skills, and let them know you're prepared to apply what you've learned when an opening becomes available. You should also check with the college which you did your training with, to see if they have a placement department or program. Ensure you check the major job search websites online and your local newspaper as well so that you can know what positions are available to you.

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