Importance of using essential social media tools

Auto scheduler for social posts

Alert tool about the mentions

Analyzes audience’s most discussed topics in Twitter

Identify potential customers in the audience network

Manage all social media communication from one channel

Listen and engage with your customers on social media

Find the reviews that need response, and share positive reviews to social networks

Social media tools

Hootsuite - It allows you to manage all your social media in one place. it’s easy to add multiple accounts, easy to schedule posts across all major platforms and easy to add account managers

Nexalogy - It analyzes the people you follow and/or a hashtag or search term, and displays the concepts people are talking about, the most shared links, and the key influencers, among other data.

Audiences - It is a social marketing platform with rich, actionable insight and marketing tools to engage audiences based on what they say, who they are, and how they think.

Zendesk - It allows customer support teams to monitor and manage their social media channels and support tickets from one location. View ticket details including status, requester, subject, description, comments, groups, assignees and more.

Buffer: It makes it easy to share content and automatically schedules the distribution to Twitter, Facebook, Linkedin, and Google Plus. It works by staggering content throughout the day: you set the pace and then Buffer will do the rest.

Agorapulse: The content publishing features are among the best, with aesthetic visual previews of all content, and an effective evergreen content publishing system that saves a lot of time. Additionally, the social media inbox lets you quickly go through incoming messages across any of your social accounts, check them off, and keep the mess out of your email inbox.

SproutSocial: It provides the ability to manage multiple networks all in one place. A prominent feature that sets Sprout Social apart from its competitors is its unified inbox. All of your opportunities for engagement will arrive in one easy to understand format.

BuzzSumo: It is an excellent tool for finding popular content and for collecting valuable insight into the success of your own content on social media channels like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

Overview of Online Reputation Management (ORM)

Common reputation management problem areas

Process of ORM

Monitoring - Being mindful of the company’s online brand

Prevention - Building on that brand

Cleaning - Fixing any damaging content to your brand