Basic and Advanced Search Engine Optimization (SEO) Training at Vijayawada

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Basic  Serch Engine Marketing Training Course

  • Basics Course

  • Internet and Search Engine Basics

  • Internet Marketing

  • Importance of Internet Marketing

  • Types of Internet Marketing Methods

  • Importance of Search Engines

  • SEO is an Art or Science

  • How does the search engine work?

  • ​Understanding the SERP 

  • Using Search Operators

  • Google Search Engine Architecture

  • Search Engine Algorithms

  • Google Algorithm Updates 

  • Page Rank Technology 

  • Panda Update and its Importance 

  • Latest Updates about SEO Algorithms 

  • Google WebMasters Tools

Keywords Research and Analysis

  • Introduction to Keyword Research

  • Business Analysis

  • Types of Keywords

  • Keyword Research Methodology

  • Keywords Analysis Tools

  • Competition Analysis

  • Preparing a Keyword List for Project

  • Localized Keywords Research

Reports and Management

  • Website Position Analysis in various search engines

  • Introduction to Google Analytics in details

  • Installing Google Analytics

  • Basics of Google Analytics

  • Visitors Reports

  • Geographic Reports

  • Traffic Sources Reports

  • Keywords Reports

  • Your Goals and Conversions

Course Duration

  • 15 - 20 Classes Regular Training

  • 2 Classes - Weekend Training (4 Weeks)

  • Weekend SEO Optimization Courses

Advanced Serch Engine Marketing Training Course

On-Page Optimization (Onsite)

  • Basics of Website Designing / Development

  • Essentials of good website designing

  • HTML Basics for SEO

  • Usability and User Experience in Website

  • Onsite Optimization Basics

  • Importance of Domain Names and Value

  • Domain Selection

  • Website Structure& Navi Menu Optimization

  • Coding Best Practices

  • Filename Optimization

  • Title Tag Optimization

  • Keywords

  • Keyword Density Analysis

  • Keywords Research in Various Search Engines

  • Meta Tags

  • Meta Tags Optimization

  • Headers Optimization

  • SEO Content Writing

  • Optimizing SEO content

  • Page Speed Optimization Tool

  • Anchor Links Optimization

  • Internal Link Strategy

  • Iframes / Frames effects on SEO

  • Header and footer

  • Header optimization with a tag line or catchline

  • Footer Optimization

  • Creating an HTML and XML sitemaps

  • URL Rewriting Techniques (301, 302)

  • Canonical / 404 Implementation

  • HTML Validation using W3C

  • Google SEO Guidelines

  •  Search Engines V/S directory

  •  Major search engines and directories

  •  Google Page Rank

  • Google Sandbox effect

  •  Website Architecture

  • Hosting Selection

  •  How the Search Engine works

  •  Heat map of the Home page

  • Description

  • Creating Robots file

  • Creating sitemaps

  • Image tag optimization

  • Image Importance

  • Anchor Text

  • URL renaming/re-writing

  • Google webmaster tools

  • Yahoo Feed Submission

Keywords Research and Analysis

  • SWOT Analysis of Website

  • Target segmentation

  • Keyword Research

  • Competitor Analysis

  • Finding Right Appropriate Keywords.

Off Page Optimization

  • Submission to search engines

  • Introduction to Offsite Optimization

  • Local marketing of websites 

  • Promoting Subsequent pages of the website

  • Black Hat / White Hat / Grey Hat SEO

  • Submission to Relevant Directories

  • Linking Building Methodology

  • Types of Linking Methods

  • Free Links / Paid Links

  • Directory Submission

  • Blog Submission

  • Free Classifieds

  • Forums

  • Forum Signatures and Commenting

  • Press Releases

  • Video optimization

  • Link Building

  • How to promote the home page

  • Directory Submissions for SEO

  • Social Bookmarking

  • Local Business Listing (Local SEO)

  • Classifieds Posting

  • Using Blogs for SEO

  • Blog Commenting

  • Press Release Submission

  • Article Submissions

  • Video Submissions

  • Social Media Optimization Techniques

  • RSS Feeds Submissions

  • Tracking the Links and Page Rank

  • Question and Answers

Course Duration

  • 28 - 30 Classes Regular Training

  • 2 Classes - Weekend Training (8Weeks)

  • Weekend SEO Optimization Courses

What You Will Learn:

  • Introduction to search engine optimization (SEO).

  • How to research and select appropriate keywords to target.

  • How to successfully integrate search keywords within your web site copy.

  • How to optimize each page of your website step-by-step.

  • How to create effective Page Title Tags.

  • How to create an effective and optimized META Description Tag.

  • How to create an effective and optimized META Keywords Tag.

  • Overview of various important search engines and directories.

  • How to submit your site to important search directories.

  • How to submit your site to crawler-based search engines.

  • An overview of what search engines consider to be "spam".

  • Web design elements to avoid ensuring your site is search engine compatible.

  • How to monitor your search rankings and site traffic.

Who Should Take This SEO Course?

  • Marketing executives entrusted with the responsibility of promoting their company's websites or clients' websites.

  • Small business owners wanting to learn how to promote their websites on search engines.

  • Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.

  • Web site designers wanting to offer search engine marketing services to their clients.

  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.

  • Webmasters intended to increase the traffic of their web sites via search engines.

  • Persons are interested to learn how to optimize websites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.

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